Opened up a new business? Want to reach out to the local customers around you. Try out Google Adwords Express. It’s the best way to market your product or services and reach out to your customers locally. If you own a small business then this is the best option for you. Its algorithm is very simple. When people in your neighbourhood look out for the product or service you offer, your ad will appear in the Google search along with other search results. Your details of address, phone number and location will also be listed. In today’s day and age most ecommerce marketing agency takes the advantage of Express for their business.
Benefits of Local Marketing with Google Adwords Express
Get more exposure: With this, you will be able to reach out to your potential customers in and around your neighbourhood with the strategic placement of your ads and your contact details.
Stand out on local searches: Your ad will show up as soon as someone is looking for your product or services in the neighbourhood.
Only pay for results: You can set up a daily budget and then Google will calculate it on a monthly basis. You can change it anytime. Only pay when a viable customer visits your website or calls your business.
Minimal time commitment: Adwords Express is designed in such a way that it does all the work for you so that you can concentrate on things which are more important for you. You will get more value out of your set budget.
Create an ad in minutes: Just write what product or service you offer, create the ad and the rest is done by Google. It’s that simple.
Google Adwords Express is created for local marketing. It is fast, simple and easy to maintain. Once you have created your ad, you don’t have to do anything. Everything is automated. That means you can sit and relax while your ad is up and running. This is perfect for businesses that don’t have the time to manage the account and want local customers to visit their page or call on their number.
When a user searches for your product or service, your page will come as an ad with all the details along with the location on the map.
The main difference between Google Adwords and Google Adwords Express is the ease of usage. In Google Adwords you need to take care of the demographics, targeting and many certain steps after you have created the ad. But in Google Adwords express, everything is automated after you have created your ad. Another difference is if your target audience is local customers, then you must go for Express. Adwords is for mass targeting.
Today almost every ecommerce marketing agency
is trying Google Adwords Express for local marketing. If you wish to do
the same and looking for an agency to do it for you, we can help. At
Urs Digitally, we have the best ecommerce SEO services at your disposal.
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