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Seeing the Evolution of Digital Experience in a Cookieless World from a Digital Marketing Agency In Kolkata

In today’s digital world, consumers want personalized attention from their brands and want to have a one-on-one interaction with them. At the same time they are wary of sharing any information about them to avoid data infringement. After certain restrictions have been levied by the Government and tech companies for third party data, brands are trying to find a solution with the help of a first party data strategy. Cookies are there since a long time and they help in enhancing the user experience in many ways such as personalization, authentication of logins, online cart tracking and more. But over the years the usage of cookies have come under fire for data breach and tracking personal information. During these times digital marketing agency in Kolkata needs to find ways to reach out to their customers in the cookieless world.

The main concepts of cookies

Cookies are stored data that evaluates the users’ data which gets stored in the users’ browser. They remember quite a few things such as browsing history, login details and then they are used in the digital marketing space to market, retarget and reach out to potential users online. Digital Marketing agency in Kolkata helps you in understanding this concept. Cookies are of two types, they are: First party cookies and third party cookies. First party cookies are created, owned and stored by the website the user visits. These cookies are used to create personalized marketing tactics. These cookies will not be blocked by Google. Third party cookies are not stored or owned by the website. They are used for cross-site tracking and personalization in digital advertising. Third party cookies will be dropped by Google from its Chrome browser in 2023.

Data privacy will be the next big thing in the coming decade. Businesses will have to prepare themselves for a cookieless world.  Without the cookies the impact in the changes will be:

  • How to reach out to new prospects
  • How to personalize online engagement
  • How to manage campaigns
  • How to measure market performances

The digital marketing agency in Kolkata and others in general are left in dark and they will have to come up with using first party cookies to reach out to their potential customers online. Data quality needs to be secured to make the most of the first party cookies. Good data hygiene must be implemented to ensure data accuracy.

To meet all your needs to reach out to your online customers, you need to look for the best digital marketing agency in Kolkata. If you are searching for one, you have arrived at the right place. We at Urs Digitally are one of the finest in the industry will rich experience in Digital Marketing. We help in strategizing and executing the best of digital marketing plans to ensure a growth in your business and also attract more customers online. Our services are truly out of the box and you can rely on us for all your digital needs. For more information, log on to www.ursdigitally.com

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