Lead generation for real estate means that you are getting your potential customers from the various channels such as social media, advertising, website, deals, email marketing, events and more. They might have attended any of your open events or might have contacted you through your website. In that case they are no more a cold prospect, they are leads. There are many steps in lead generation. They are as follows: When you collect the contact information through a form or personally, it is known as lead capture When you determine that the customer is really interested in buying from you, this is known as lead qualification In real estate, closure of the deal takes time. You need to nurture your relationship with them in order for them to close the deal soon. This is known as deal closure. A successful lead generation for real estate does not include forced information to your prospective client or a disturbing phone call. It means sending valuable information ...
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