Lead  generation is the process in which potential customers are converted  into leads that have shown some interest in your company’s product or  service. In real estate, lead generation comes along certain set of  challenges. Let’s look at some strategies to help in the lead generation for real estate . Leveraging  positive customer feedback: Allowing your results to speak for  themselves goes a long way. If your customers are happy and are posting  rave reviews about you, leverage them to improve your reputation. Do  ensure to have a testimonial page on your website wherein you can  showcase the reviews your customers have given you. Word-of-mouth  marketing works wonders in attaining new leads and this will help you  grow your business manifolds. Using  social media to increase traffic: With the onset of social media, the  digital marketing space has changed leaps and bounds. They are the most  effective way to promote your products or your services and build a  healthy relationshi...