Lead generation is the process in which potential customers are converted into leads that have shown some interest in your company’s product or service. In real estate, lead generation comes along certain set of challenges. Let’s look at some strategies to help in the lead generation for real estate . Leveraging positive customer feedback: Allowing your results to speak for themselves goes a long way. If your customers are happy and are posting rave reviews about you, leverage them to improve your reputation. Do ensure to have a testimonial page on your website wherein you can showcase the reviews your customers have given you. Word-of-mouth marketing works wonders in attaining new leads and this will help you grow your business manifolds. Using social media to increase traffic: With the onset of social media, the digital marketing space has changed leaps and bounds. They are the most effective way to promote your products or your services and build a healthy relationshi...