Seeing the Evolution of Digital Experience in a Cookieless World from a Digital Marketing Agency In Kolkata
In today’s digital world, consumers want personalized attention from their brands and want to have a one-on-one interaction with them. At the same time they are wary of sharing any information about them to avoid data infringement. After certain restrictions have been levied by the Government and tech companies for third party data, brands are trying to find a solution with the help of a first party data strategy. Cookies are there since a long time and they help in enhancing the user experience in many ways such as personalization, authentication of logins, online cart tracking and more. But over the years the usage of cookies have come under fire for data breach and tracking personal information. During these times digital marketing agency in Kolkata needs to find ways to reach out to their customers in the cookieless world. The main concepts of cookies Cookies are stored data that evaluates the users’ data which gets stored in the users’ browser. They remember qui...
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